Web analytics is an integral part of sites and online stores promotion.
Imrev Company pays great attention to your website data analysis. In our practice we use such systems as Google Analytics and Yandex metrics.
Google analytics System is a powerful complex of data collection and analysis. In our practice we use it for achieving maximal results.
Google analytics advantages:
Yandex metrics is the analytics system from Yandex Company. This tool frequently used by Imrev Company in its practice and first of all for usability testing.
Yandex metrics advantages:
Yandex metrics data in tandem with GA data allows accurate determining of the important indicators.
It is not difficult to add web-analytics indicator code. The main thing is to make proper settings. Our experts can help you personalize the system according to tasks of your project: correctly identify goals, set up filters for more accurate data, install additional modules of e-commerce tracking, customize site search and feedback forms tracking, etc.
How to measure the result of search promotion? Web analytics systems offer an opportunity to define the key words that made conversion, to define how effective these words and how landing pages optimized, what is the conversion rate on search engines.
The analysis process of SEO optimization called SEO audit. Our experts perform an audit of high quality that helps to create or modify existing search engines strategy promotion.
Do you use contextual advertising or other paid advertising forms (banners, teasers, video ads) in your strategy? If yes, it is important to measure correctly entire PPC traffic.
In case of use Google Adwords contextual advertising, we can analyze all the traffic of this channel with the help of Google analytics.
Besides contextual advertising, we can analyze other sources. For example teaser advertisement.
Imagine that you are promoting your product proposals in the teaser system. We can help you to determine the most effective teasers and check whether you have click fraud or bots through this channel.
Not involving qualitative analysis, you can just waste your advertising budgets without reaching your goals.
In Ukraine average online stores conversion is 1 %. You can imagine that only one person out of 100 will buy some goods getting in your site. Our team can help you increase this percentage. How we are doing it?
Based on received data we will make for you blended report with recommendations what you have to do for conversion increasing. For details on conversion increasing please read our blog.